News Marketing Knowledge Is Power 19.10.2026

Indrajit Adhikar, from the University of Sussex’s Widening Participation Programme, recently visited Collyer’s to run a session for Year two BTEC Business students. He delivered activities on the power of marketing and how brands are created and maintained.

Paul Darbyshire, Collyer’s Head of BTEC Business, explained: “The University of Sussex Widening Participation programme will be fully embedded within the BTEC Business Curriculum with many more students from Collyer’s benefitting from lessons, lectures and activities from this outstanding university provider.”

Students learnt about how brands worldwide create publicity, recognition and psychological brand power, leading to massive revenue and profits.

Collyer’s Deputy Principal Steve Martell said: “Enormous thanks to our very own Paul Darbyshire, and Indrajit Adhikar from the University of Sussex, for creating this wonderful learning opportunity for our students.”

Paul added: “It was great to see our inspired students fully participating in the hands-on activities that Indrajit had prepared. The group were thrilled to learn so much about the power of advertising from a leading industry expert.”